- Capabilities
- Strategy + Tactical Solutions
- IP Creation + Management
- Viral Marketing
- Content Licensing
- Talent Acquisition
- Touring Properties & Production
- Activation
- Interactive & Social Media
- In Store Promotions
- Loyalty Marketing
With access to over 85 million young Americans through both traditional and nontraditional touch points, SMG reaches consumers where they discover and share entertainment.
At the start of every campaign we start with a very simple rule – we listen. After we fully understand our campaign goals we leverage our experience and relationships to bridge the gap from where we start and where our client wants to finish.
We will create custom IP for you that delivers your brand to consumers where they experience and share entertainment. We manage the IP we create as well as existing IP. Our team’s goal is to help your brand create a property that helps you develop experiential relationships with your target audience.
Understanding where your target market goes to consume and share information is critical to spreading a brand’s message virally. We spend time identifying these points and creating custom campaigns that utilize our multiple touch points to share your message. One of our key goals is creating viral content and plans to execute from conception to execution. Our team is always current on the latest trends, technology and pushing the envelop to break new ground in the area of viral marketing.
Our team is very experienced in the world of content acquisition. Whether you are looking for clearance of rights to use unique content for an ad campaign, promotional giveaway, compilation CD, gifts with purchase or any type of customer rewards program – we can help you.
With years of relationships in entertainment, SMG is able to secure major talent for potential endorsements, appearances requests and live events.
SMG offers all clients a full service touring experience from securing talent and production services to handling every aspect of planning, managing and executing major events.
Some companies are only able to dream up big ideas. We dream them up and activate our strategic plans so that there is no disconnect from the conception of a plan to execution.
Today’s consumer receives the majority of their information from social media and mobile outlets.SMG prides itself on being on the leady edge of mobile marketing and interactive & social media platforms. Our goal is to create campaigns that use these outlets to reach your dynamic target audience.
SMG will work with you to create custom in store promotion programs. This can range from gifts with purchases to consumer loyalty initiatives. Our goal is to increase new traffic into your store and keep the loyal customers coming back.
We recognize value of not only acquiring new customers but also the importance of retaining your target audience that is already investing in your brand’s success. Our goal is to help you create custom programs that keep your consumers engaged and active in spreading the word about your brand.