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  • SMG Entertainment
  • Marketing
    • Capabilities
    • Touch Points
    • Audience
    • Results
    • Clients
    • Contact
  • Management
    • Andy Grammer
    • Rachel Platten
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SMG Entertainment

    • Capabilities
    • Strategy + Tactical Solutions
    • IP Creation + Management
    • Viral Marketing
    • Content Licensing
    • Talent Acquisition
    • Touring Properties & Production
    • Activation
    • Interactive & Social Media
    • In Store Promotions
    • Loyalty Marketing

    Capabilities

    With access to over 85 million young Americans through both traditional and nontraditional touch points, SMG reaches consumers where they discover and share entertainment.

    Strategy + Tactical Solutions

    At the start of every campaign we start with a very simple rule – we listen. After we fully understand our campaign goals we leverage our experience and relationships to bridge the gap from where we start and where our client wants to finish.

    IP Creation + Management

    We will create custom IP for you that delivers your brand to consumers where they experience and share entertainment.  We manage the IP we create as well as existing IP. Our team’s goal is to help your brand create a property that helps you develop experiential relationships with your target audience.

    Viral Marketing

    Understanding where your target market goes to consume and share information is critical to spreading a brand’s message virally. We spend time identifying these points and creating custom campaigns that utilize our multiple touch points to share your message. One of our key goals is creating viral content and plans to execute from conception to execution. Our team is always current on the latest trends, technology and pushing the envelop to break new ground in the area of viral marketing.

    Content Licensing

    Our team is very experienced in the world of content acquisition. Whether you are looking for clearance of rights to use unique content for an ad campaign, promotional giveaway, compilation CD, gifts with purchase or any type of customer rewards program – we can help you.

    Talent Acquisition

    With years of relationships in entertainment, SMG is able to secure major talent for potential endorsements, appearances requests and live events.

    Touring Properties & Production

    SMG offers all clients a full service touring experience from securing talent and production services to handling every aspect of planning, managing and executing major events.

    Activation

    Some companies are only able to dream up big ideas. We dream them up and activate our strategic plans so that there is no disconnect from the conception of a plan to execution.

    Interactive & Social Media

    Today’s consumer receives the majority of their information from social media and mobile outlets.SMG prides itself on being on the leady edge of mobile marketing and interactive & social media platforms. Our goal is to create campaigns that use these outlets to reach your dynamic target audience.

    In Store Promotions

    SMG will work with you to create custom in store promotion programs. This can range from gifts with purchases to consumer loyalty initiatives. Our goal is to increase new traffic into your store and keep the loyal customers coming back.

    Loyalty Marketing

    We recognize value of not only acquiring new customers but also the importance of retaining your target audience that is already investing in your brand’s success. Our goal is to help you create custom programs that keep your consumers engaged and active in spreading the word about your brand.

    Capabilities
    • Touch Points
    • View all Touch Points

    Touch Points

    SMG understands that your target audience is always on the move. Through our multiple touch points we offer both traditional and nontraditional vehicles to get your message to the masses.

    SMG Touch Points

    IP Creation – Retail + Life Style Partners – High School Sampling Opportunities – High School Newspapers – Teen Magazines – University Newspapers – Student Housing Events – Movie Screenings – Alternative News Sources – On Campus Outreach – Contesting – Social Network – Mobile Applications – Contesting – High School Concerts – Internet Radio – Local Radio – Web Platforms – Free Music Downloads – Street Team Deployment – Greek Outreach – Free Downloads – Compilation CDs

    Touch Points
    • Audience
    • Teens
    • College Students
    • Generation Y

    Audience

    SMG remains just an ear shot away from reaching Teens, College Students and Generation Y across the country through multiple touch points. We are always adapting, refining and reinventing the best way to reach dynamic audiences through entertainment by utilizing our expertise of traditional and nontraditional platforms. We take pride in creating unique programs that capitalize on trends in social media, pop culture, and entertainment.

    Teens

    With access to middle school and high school students across the country, SMG reaches teens and their parents where they interact, share, and develop buying behavior. We will create a result based marketing plan to reach this demographic that has over 209 billion dollars in spending potential.

    College Students

    With relationships at over 200 major universities and student groups across the country, SMG has positioned itself as the agency that best knows how to reach this coveted demographic. Their collective spending potential is 245 billion dollars with over 18 million Americans attending college.

    Generation Y

    SMG is able to reach this otherwise elusive demographic through of our network of nontraditional touch points that intersects savy, mobile, and trendsetting 18-35 year olds where they receive and share information. Generation Y accounts for 35 million people in our country.

    Audience
    • Results
    • Recent Results: Converse, Journeys, Rolling Stone Magazine
    Results

    SMG takes the time with each client to create campaign targets and lay out clear metrics to serve as a road map for tracking progress. We believe that an informed client is a happy client. Through regular updates and detailed wrap reports, our clients are able to track the progress of their campaign. We consistently work with the most elite brands in the world, delivering only the highest quality work product – it’s the only way we know how to perform. This simple philosophy keeps clients coming back year after year.

    Recent Results

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    Results
    • Client
    • Current + Past Clients

    Client

    SMG Entertainment has spent the last 10 years connecting brands to Teens, College Students and Generation Y through major touring properties, network television, nontraditional events, and online platforms. We relish the opportunity to create meaningful branding and marketing opportunities for our clients.

    Clients

    Current and past clients/partners include:

    Rolling Stone Magazine, Converse, Journeys, Universal Music Group, EMI, MTV, BMG, ABC, FOX, Grooveshark, Hintwater, Snapple, Nationwide Insurance, Airtran, and Vespa.

    Clients
  • Contact

    p: 424.744.8236
    e: chrisk@smgentertainment.com
    a: 3030 Nebraska Ave, Suite 201
    Santa Monica, CA 90404

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